Case Study: Fokus Bau's Digital Transformation with BauBau

Nenad Ivanovic

Revolutionizing the Steel Industry: Fokus Bau's Journey to Digitalization

About Fokus Bau:

Fokus Bau, based in the heart of Vienna, Austria, has established itself as a formidable player in the construction industry, especially in the realm of metal work. Known for their expertise in steel and iron, they boast a team of skilled workers and an impressive array of machinery. Their commitment to delivering high-quality services, from consulting and planning to execution, has been their trademark. Specializing in the delivery and installation of top-tier Austrian and German windows, glazing, and front doors, Fokus Bau has made a name for itself in implementing projects with high quality standards. Fokus Bau stands as a beacon of excellence in the construction industry, offering a wide range of services from consulting to the execution of high-profile construction projects. Known for their high-quality Austrian and German windows, glazing, and front doors, Fokus Bau is committed to continuous improvement and client satisfaction.


Despite their expertise in construction and metal works, Fokus Bau faced challenges in digital presence and online sales channels. The need for digitalization became evident as they sought to expand their reach and streamline their operations. Their traditional business model needed an upgrade to leverage digital sales channels and streamline their internal processes.

Solutions from BauBau:

BauBau, in its role as a digital pioneer, provided an end-to-end digital transformation for Fokus Bau:

  • Website and Webshop Creation: Developed a sleek, user-friendly website and integrated webshop to showcase and sell steel products.
  • Visual Identity and Logo Design: Crafted a new visual identity, including a logo and marketing materials, aligning with the company's premium standards.
  • Google Ads and SEO Strategy: Implemented targeted Google Ads campaigns and robust SEO practices to enhance digital visibility and sales.
  • Mobile App for Product Sales: Launched a mobile app platform for streamlined selling of steel products like fences.
  • AI Documentation Tool: Integrated the BauBau AI Tool to expedite documentation processes, enhancing efficiency.
  • Construction Diary and Tracking Tools: Implemented advanced tools for order and worker tracking, revolutionizing project management.

ImplementationThe digital transformation journey spanned several months, involving close collaboration between BauBau's tech experts and Fokus Bau’s team to ensure seamless integration and adoption of the new digital tools.

Complete Digitalization:

  • Website and Webshop Creation: BauBau developed a sophisticated website and an online store for Fokus Bau, enhancing their digital footprint.
  • Visual Identity and Branding: A fresh visual identity, including a new logo and branding materials, was crafted to reflect Fokus Bau's quality and expertise.
  • Google Ads and SEO Strategy: Targeted Google Ads campaigns and a robust SEO strategy were implemented to increase visibility and drive traffic.

Mobile App Integration:

  • Fokus Bau began selling their steel products, like fences, through an exclusive mobile app developed by BauBau, revolutionizing their sales approach.

AI-Powered Documentation:

  • BauBau's AI tool was employed to accelerate documentation processes, enhancing efficiency and accuracy.

Online Marketing and Sales Channels:

  • Google Ads campaigns were launched to promote Fokus Bau’s products, establishing potent digital sales channels.

Operational Efficiency Tools:

  • The implementation of BauBau’s construction diary and tracking tools streamlined the management of orders and workforce.


Fokus Bau experienced a remarkable transformation:

  • Increased Digital Footprint: The new website and webshop significantly boosted their online presence.
  • Enhanced Brand Recognition: The refreshed visual identity led to increased brand recognition and customer trust.
  • Boosted Online Sales: The mobile app and Google Ads campaigns opened new sales channels, increasing revenue from digital platforms.
  • Operational Excellence: The use of AI tools and construction diary software streamlined their project management and workforce tracking.

Client Testimonial

"The digital transformation journey with BauBau has been a game-changer for us at Fokus Bau. It has not only modernized our operations but also opened new avenues for growth and customer engagement." - CEO, Fokus Bau


Fokus Bau’s partnership with BauBau marks a significant milestone in their journey. By embracing digital solutions, they not only optimized their internal processes but also expanded their market reach. This case study stands as a testament to how digitalization can revolutionize traditional industries, aligning them with modern demands and future growth.

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Revolutionizing the Steel Industry: Fokus Bau's Journey to Digitalization

Case Study: Fokus Bau's Digital Transformation with BauBau

Fokus Bau, a renowned construction company based in Wien, Austria, specializing in metalwork and possessing extensive expertise in steel and iron, embarked on a transformative digital journey with BauBau. This case study explores how BauBau's comprehensive digital solutions, including website development, webshop integration, visual identity creation, and advanced AI tools, revolutionized Fokus Bau's operations and sales strategies.

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